Drink up ladies!

posted by Bill Reed -


Johnny Walker is introducing a female branded version of their Black Label Scotch whiskey called “Jane Walker.” The special-edition bottle will feature a woman wearing a top hat. Why? According to Stephanie Jacoby, vice president of Johnnie Walker, “Scotch as a category is seen as particularly intimidating by women. It’s a really exciting opportunity to invite women into the brand.” There will be 250,000 bottles of Jane Walker available nationwide in March. For every bottle produced, parent company Diageo is donating a dollar to organizations that promote women, including Monumental Women and She Should Run. (Bloomberg)

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