Because sales of beer continue to decline -- and because young adults continue to drink less beer than generations before them -- beer giant Anheuser-Busch has taken the bold step of creating a new executive position at the company, called the Chief Non-Alcohol Beverage Officer.
These days, nonalcoholic drinks make up about 10 percent of sales at Anheuser-Busch. The idea, of course, is for the company to increase that number. (Fortune)
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